Ipsos

35, rue du Val de Marne
Paris 75013
France
Work Phone Number: +44 (0) 20 3059 5000

About Us

Ipsos is a world leading market research company providing specialised services in 89 markets.

We are a global leader in designing, measuring and delivering value from Customer Experience programmes.   Our purpose – and the heart of all our engagements – is to help our clients ‘DELIVER A RETURN ON THEIR CX INVESTMENT (ROCXI)’.  The positive business outcomes which we address, are:
  • Customer Retention – we help clients retain customers and recover those at risk
  • Share of Spend – we help clients to be their customers’ first choice when it comes to future products and services
  • Advocacy – to encourage customers to share their positive experiences with others
  • Operational Efficiency – to serve customers in a quality-driven, cost-effective way.

We help organisations at all stages of the CX measurement and management ‘process’:
  • Engaging around a common CX vision – from C-suite to frontline
  • Listening to the 'Voice of the Customer' – across all touchpoints and channels, creating a single source of customer truth
  • Activating what needs to be done to ensure CX delivers on the Brand Promise
  • Embedding the structure and culture to drive continuous CX improvement and customer centricity.

Based across 50 countries, our expert CX teams help organisations, using a unique blend of research, technology, analytics and advisory solutions.

Industry Expertise

  • Aerospace and Defense
  • Automotive
  • Banking and Financial Services
  • Business Services
  • Chemicals
  • Consulting
  • Consumer Finance
  • Consumer Goods
  • Education
  • Electronics
  • Energy
  • Government
  • Healthcare
  • Home Warranty Services
  • Industrial
  • Insurance
  • Investments
  • Legal
  • Manufacturing
  • Media & Entertainment
  • Non-Profit
  • Pharma
  • Professional Services
  • Real Estate
  • Retail
  • Software
  • Sports
  • Technology
  • Telecommunications
  • Travel & Hospitality
  • Utilities

Areas of Expertise

  • Analytics
  • Customer Engagement
  • Customer Insights and Understanding
  • Customer Journey Management
  • Customer-Centric Culture
  • CX Strategy and Execution
  • Employee Engagement
  • Ethnography
  • Experience Design, Improvement and Innovation
  • Market Research
  • Metrics, Measurement and ROI
  • Organizational Adoption and Accountability
  • Voice of the Customer and Surveys

What Differentiates Us

  • World leading market research company providing specialised services in 89 markets. A global leader in designing, measuring and delivering value from Customer Experience programmes; helping our clients ‘DELIVER A RETURN ON THEIR CX INVESTMENT (ROCXI)’.

Areas of Business

  • Africa
  • Asia
  • Australia
  • Europe
  • North America
  • South America

CX Tools

Sep 18, 2019 10:19 AM
Customers make decisions about brands that directly impact the bottom line: share of spend, retention and advocacy and are all crucial outcomes that you need to enhance to create sustained revenue growth or brand loyalty. Ipsos has previously demonstrated that beyond the commonly-cited functional elements ...