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What do you do? The Evolution of the Customer Experience Profession

By Lesley Lykins posted 01-25-2017 11:20 AM

  

When you get the question, “what do you do,” and it is in reference to your profession how do you answer?  Earlier this month CXPA member, Megan Burns, previously with Forrester led a member discussion around the evolution of the Customer Experience profession.

Some of the themes that cropped up during the call included what was essential in a recognized profession.  Megan shared the importance of:

  • Developing a body of knowledge and skills
  • Creating a qualification process
  • Establishing a code of conduct

Our members discussed how far the customer experience profession has come and compared the development of this discipline to other recognized and traditional professions.

The question was asked if there is a scholarly journal for customer experience.  Something that is peer reviewed and comes from a body of education.  Also included in the discussion was the critical role the Certified Customer Experience Professional (CCXP) plays in this arena. 

If you’ve discovered this profession is your passion in life, this is a conversation you can’t miss.  Click to view the call recording available to members here.  We hope to have more of these conversations in the CXPA discussion forum and in future calls.  I hope you’ll add your insights, voice and devotion to the discipline to this ongoing conversation.

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