Blogs

CXPA's Guide to Understanding the C-suite's Perspective on Business Goals

Thanks to our current CXPA Topic Guide Jenn Stephens, CCXP, we have prepared this resource to help CX practitioners understand the C-suite's perspective on Business goals. 

We’ve all been there - in a situation where leadership, particularly those in the C-Suite, want to understand how the Customer Experience work we are performing contributes to meeting their business goals. And rightly so! We all want our work to make a difference, be it making improvements to customer experience, increasing the bottom line, or streamlining processes. The C-Suite is no different - they want to ensure their teams contribute so the company performs to its highest potential. 

Read more here 

First Row, L-R

• Alicia Gray, Vice President, Enterprise Customer Experience, Robert Half
• Aneesh Kammath, CCXP, Head – CX Advisory APAC, Merkle
• Lee Kemp, Vice President of Customer Experience, Veritiv Corporation
• Sudeep Krishnan, CCXP, Vice President, EXL
• Akisia Grigsby, Vice President, Engagement Strategy Director, JUICE Pharma Worldwide

Second Row, L-R

• Edward Hobart, CCXP, Integrated Experience Designer, Enterprise Holdings
• Wayne Simmons, CCXP, Global Customer Experience Management Lead, Pfizer
• Aysel Ünalmış, SAP CX/CRM Team Lead, NTT DATA Business Solutions Turkey

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Twin Cities Coffee Chat
Tuesday, May 16, 2023
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Virtual Coffee with Jim Kalbach: Designing the Hybrid Employee Experience

Thursday, May 18, 2023

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Driving Business Growth through Customer Centric Culture

Thursday, May 18, 2023

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Is your legacy CCM the Weakest Link to your CXM?
Tuesday, May 23, 2023
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Take a look at the most engaging threads recently posted on our discussion forum that are gathering a ton of fascinating feedback from your fellow members.