Thanks to our current CXPA Topic Guide Jenn Stephens, CCXP, we have prepared this resource to help CX practitioners understand the C-suite's perspective on Business goals.
We’ve all been there - in a situation where leadership, particularly those in the C-Suite, want to understand how the Customer Experience work we are performing contributes to meeting their business goals. And rightly so! We all want our work to make a difference, be it making improvements to customer experience, increasing the bottom line, or streamlining processes. The C-Suite is no different - they want to ensure their teams contribute so the company performs to its highest potential.
Read more here
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