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CXPA Member Helps Launch CX Business Case Series--And You Can Help

By Gabe Smith, CCXP posted 11-11-2021 04:59 PM

  
After more than 20 years as a discrete profession, Customer Experience has not achieved sufficient representation within institutions of higher learning as undergraduate or Masters's degree programs.

To ensure the longevity of the profession and the business acumen of its practitioners, CXPA appointed a volunteer group in late 2020 that sought to raise awareness and engagement for CX curriculum offerings among institutions of Higher Learning. CXPA began the project to build an understanding of how CX is offered by colleges, universities, and other institutions of Higher Education. Significant information was gathered, and more than 70 institutions that are teaching CX in some form have been identified in 20+ countries. Based on these findings, CXPA is placing a priority on how it can collaborate with such institutions and their partners to advance greater consensus and connections between academia and the CX professional community.
Higher Ed Committee Volunteer and CXPA member Stephanie Thum, CCXP, is working with SAGE, a global academic publisher of books and journals, to produce a series of CX business cases that can be utilized by university students to equip them with a solid CX foundation. Business cases will explore a variety of areas that are integral to sound CX practice.

"CXPA is thrilled to learn that SAGE is preparing customer experience business case studies designed for university curriculum," says Greg Melia, CAE, the CEO of CXPA. "We are proud of Stephanie Thum, CCXP, for her work as series editor of a new university student-oriented customer experience business case studies."

Thum says that experience in academic writing isn't necessary. "You don't have to have a Ph.D. to contribute," she says. "You just need a good story and a willingness to write it down."

Find the call for papers and contributor guidelines here: http://t.ly/uXKL

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