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Black Friday/Cyber Monday CX Risk Management Guide

By CXPA Admin posted 11-21-2017 08:57 PM

  

Black Friday and its rambunctious younger sister Cyber Monday, will be upon us in no time. Retailers of all stripes will approach this key trading period with a combination of excitement, trepidation and possibly outright fear. For many this hectic weekend may be the make or break period operationally, financially and reputationally. If things go wrong then the drama is played out in front of millions of prospective customers via social media from the Twitterati whose retail dreams haven’t been realized and whose wrath knows no bounds..

Drawing on the broad and deep experiences of Customer Experience (CX) practitioners, professionals and leaders, the CXPA has developed this guide to help you and your teams negotiate this potential banana skin by identifying areas where things can and will go wrong and providing real world advice, coping mechanisms and methodologies to navigate the weekend and welcome Tuesday with a smile!

This is the first in a new series of guides that the CXPA will be publishing aimed at addressing key challenges that our membership has identified via the daily forum and feedback from conferences and webinars. And the floor is open for more nominations of important, timely and relevant topics in your region or country.

CXPA_Black_Friday_and_Cyber_Monday_CX_Risk_ManagementGuide.pdf

We invite you to join us for a lively discussion following Black Friday and Cyber Monday as we recap lessons learned, best practices and takeaways from the phenomenon.  

JOIN THE DISCUSSION

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