Sara Terry

Vice President, Customer Experience at Brookdale

Sara Terry, Brookdale's vice president of Customer Experience, has been serving older adults and those who support them, for more than 30 years. She is known as a passionate pioneer of changing the perception and experience of aging. Sara has accumulated her in-depth knowledge through serving in a variety of roles including operations, health and wellness, sales and marketing. She joined Brookdale in 2003, supporting the experience of Brookdale's Optimum Life® philosophy, Resident Programs, and marketing solutions. Since 2013, her additional area of focus has been on the total Customer Experience for Brookdale, supporting an optimal customer experience for each of our residents and their families. She is certified in Customer Experience by Medallia.

Sara earned a bachelor's of science degree in health and physical education from the University of Wisconsin-Platteville. She is an Executive Board member of Glamour Gals, a non-profit organization whose mission is to inspire and organize teen volunteers to provide ongoing companionship and complimentary beauty makeovers to women living in senior living communities. She is also a member of International Council on Active Aging® and is a national team coordinator for the Walk to End Alzheimer's®. Sara has a strong commitment to supporting the next generation of senior living professionals and serves as a mentor, as well as a visiting instructor, at Cornell University.