Brad Smith

BradSmith_150.jpgFounder/President of Vector Business Navigation, Inc

Brad has had the privilege of leading organizations in their customer centric transformation at Symantec, Yahoo! and Sage as their CX Architect/CCO/CMO. Across his 20+ years of leadership, Brad has led global support and service functions for Oracle, Openwave, and Verisign as well as small start-ups.

Currently, Brad is the President of the board of directors for the Consortium for Service Innovation and through the work of the Consortium has helped 100’s of customer service organization better deliver deep value to their customers as well as better engage their employees ( Brad is also a recognized innovator of the Customer Experience Professionals Association ( and also serves on the CXPA board of directors – class of 2020.

Brad Co-Founded TribeCX Ltd., a global CX practitioner coaching platform in 2015-2018, and is an alumni member of the Forrester Chief Customer Executive Council, Technical Service Industry Assoc., and Chief Customer Officer councils.

He is a recognized thought leader in the Customer Experience and Service Innovation space and has published dozens of articles for various online publications including Forbes, New York Times, Fox Business, and Entrepreneur. He is a frequent keynote speaker and blogger across the CX and Customer Service, Customer Success communities.

Brad is home based in Irvine, CA, and is Founder/President of Vector Business Navigation, Inc. – A customer experience / customer success Transformation Consulting Provider servicing international global brands since 2015.