Bob Azman, CCXP

Founder and CXO, Innovative CX Solutions, LLC

Bob brings 40 years of business and service operation leadership to this role as well as a sought after expertise in improving the customer experience. He is currently the Founder and CXO of Innovative CX Solutions, a boutique CX consulting firm.  Previously, Bob served as Vice President, Traveler Experience Americas and Global at Carlson Wagonlit Travel.  Prior to Carlson, Bob was Chief Experience Officer for Avtex Consulting Solutions where he consulted with companies in a variety of industries on developing and implementing strategies to improve their overall customer experience.  Bob has also held executive positions at Thomson Reuters, Ceridian and Deluxe Corporation. 


Bob earned both his MBA and bachelor’s degrees from the University of St. Thomas in St. Paul, MN. He is an Adjunct Professor in the University Of Minnesota Carlson School Of Management’s Supply Chain and Operations Management department and a Senior Guest Lecturer in Customer Experience Management at Rutgers University. He is a frequent industry conference speaker on the subject of developing effective customer experience and service strategies.