CXPA’s Guide to Translating Customer Insights into Operational Requirements

It can be overwhelming to find relevant, unbiased CX resources to help move your work forward.

CXPA is here to help.

Our Topic Guides--CXPA members who are Certified Customer Experience Professionals--have curated our most relevant, popular articles, whitepapers, and webinars to bring you the very best information on topics that are critical to your success.

Note that some resources in the links below may be content only available to CXPA members. 

CXPA’s Guide to Translating Customer Insights into Operational Requirements--curated by Jerel Lee, CCXP

CXPA's Guide to Translating Customer Insights into Operational Requirements from CXPA on Vimeo.

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Jerel Lee, CCXP


As a Service Designer with a UK investment management firm, Jerel Lee is a certified CX professional (CCXP) with more than 10 years of design and management consultancy experience. He believes strongly in ‘humanocracy’, helping colleagues better understand our customers and rediscovering our ‘why’.

Jerel Lee, CCXP, CXPA Member

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Have a topic to suggest for a future guide? Drop a note to Gabe Smith, CCXP.