San Francisco Bay Area CXPA Network

Register now to learn from the best! Join us for an insightful, in-person discussion with Don Peppers on how to sell your CFO on the benefits of customer experience. 

A big problem every CX professional faces is that the benefits of a better CX occur primarily in the future, as customers engage more with the business, while the costs of providing a better CX occur immediately, as they are incurred. Moreover, while current costs can be precisely measured, future benefits can only be assumed. 

In this presentation, Don Peppers will discuss a few strategies for dealing with this problem, including:

• Using A/B tests as a predictive tool
• Thinking about customer lifetime values
• Agreeing on a “financial exchange rate” for VOC and other metrics

The presentation will be followed by a Q&A discussion and more networking.

To register, select the "Get Tickets" button on Eventbrite: