Title: CXPA Boston Local Networking Event
Date: February 20, 2013
Time: 6:00 p.m. - 8:00 p.m. EST
Location: TE Connectivity / SimplexGrinnell
63 Nahatan Street
Norwood, MA 02062
Click here for directions.
Moderator: Bruce Temkin, Chair, CXPA
- Lesley Mottla, EVP Product and Experience, Zipcar
- Karen Hartzell, Vice President Customer Care, Comcast Cable
- Jim Bampos, EMC
Event Details: Ramping up Customer Retention! It's no secret that customer retention is the key to revenue growth and competitive advantage. Industry standards say it costs 6 times as much to make a sale to a brand new client than it does to an existing one. Research by Kellogg has determined that a $500M firm will lose about $55M per year due to poor customer relationships. At the same time, unprecedented focus on the customer and finding ways to enhance the customer experience is ramping up the imperative to reinforce and reinvigorate programs and approaches to customer retention across industries, from b2b to b2c, and from products to services.
In this panel discussion, hear from 3 practitioners and experts on the new opportunities and challenges in customer retention, and what they are doing differently to compete in this demanding environment. Get insight into what still works, what needs to change, and new ideas to create a more systematic approach to retaining and growing your best asset – your customer.
Participate in a lively interactive dialog across the participants on their experiences too.
Cost: CXPA Members - FREE*
Non-members - $20.00
Not a member? Join today and attend this CXPA event- for FREE.
*CXPA members are eligible to bring up to 2 guests (non-members) for FREE upon registering!