It can be overwhelming to find relevant, unbiased CX resources to help move your work forward.CXPA is here to help.Our Topic Guides--CXPA members who are Certified Customer Experience Professionals--have curated our most relevant, popular articles, whitepapers, and webinars to bring you the very best information on topics that are critical to your success.
Note that some resources in the links below may be content only available to CXPA members.
CXPA's Guide to Developing a CX Strategy
The CX strategy discipline provides the game plan for all the other disciplines. Explicitly linked to the overall company strategy, the CX strategy enables the company to consistently deliver high quality, on-brand experiences.
Throughout the resources below, the CX experts repeatedly call out the critical importance of clear internal communication on what exactly, the customer experience the company is trying to deliver, looks like. Whether it’s called a customer experience vision, customer experience intent statement, or simply a customer experience statement, the goal is the same - to ensure that every member of the organization can clearly articulate the intended customer experience and their role in achieving it.
Thinking of the CX strategy as the company’s North Star is helpful in building the tactical roadmap to leverage customer experience as a key competitive differentiator.
Below you'll find:
- How to align the CX strategy to the overall company strategy.
- Practical advice on communicating the CX strategy throughout the organization.
- How to launch a CX strategy through a series of small steps, iterating and building on successes, to drive improvement and adoption.
- CX strategy canvasses, templates, and charters to guide the work.